This 12 months, ibis, the world’s greatest recognized financial system lodge model, celebrates its fiftieth anniversary. ibis was established in 1974 on three core guarantees: affordability, innovation and high quality. Democratising journey and hospitality, it was the primary lodge model in Europe to make a top quality, snug night time’s keep accessible to all. Immediately ibis is the main international financial system lodge model, with greater than 2,500 places in 79 nations throughout the three manufacturers: ibis, ibis Kinds and ibis funds. Persevering with to interrupt new floor with a pipeline of over 320 motels, ibis manufacturers will proceed to broaden its presence to new markets in 2024 and past, marking its 50th anniversary by opening into its 80th nation by the top of the 12 months, with the launch of the ibis Kinds Reykjavik Muli in Iceland.
In recognition of fifty years of market management and hospitality for all, this 12 months ibis will launch a brand new model tradition program, international worker ambassadorship and model marketing campaign, doubling down on the model’s founding rules and reminding the world that ibis is the market chief and a model to like due to its folks.
“ibis is a real energy model. Identified the world-over, ibis democratised journey, making high quality journey experiences attainable for everybody, regardless of funds,” stated Karelle Lamouche, Chief Industrial Officer, Premium Midscale & Economic system manufacturers, Accor. “The fiftieth anniversary of ibis is not only a celebration, it’s a testomony to 5 a long time of unwavering dedication to creating journey attainable, providing caring hospitality for all and the model’s undisputed management within the financial system
section. This 12 months we proudly have fun our anniversary and the folks and communities which have stayed with us and grown with us. For 50 years, we’ve welcomed and developed our folks, giving them a basis in hospitality excellence, fuelling their expertise and fervour. The ibis manufacturers are the place folks begin their profession and the place folks first begin to journey. Folks begin, and keep, with ibis. This has been true for 50 years and can stay true for the following 50 as a result of we all know ibis is a uncommon gem and individuals are what makes the distinction.”
Europe’s first financial system hospitality model opened its first lodge in Bordeaux in 1974. The model grew rapidly, first in Europe, then worldwide, proving that motels may serve company with standardised high quality, nice design, consistency and reliability, at an inexpensive worth. Welcoming all travellers, ibis led the manner in making a cushty and high quality night time’s keep accessible to all, reinforcing this promise with the launch of the modern Candy MattressTM, which we discover right this moment in ibis properties world wide. The ibis community grew at a quick tempo as a trailblazer of standardisation, revolutionising worldwide journey by guaranteeing travellers may benefit from the reassurance of familiarity in ‘international’ journey.
In 2012, Accor established the ibis household, consisting of three manufacturers, ibis, All Seasons (now ibis Kinds) and Etap Resort (now ibis funds). At the moment, the ibis manufacturers represented greater than 1,600 motels worldwide. Since then, Accor has added almost 1,000 properties globally throughout the three manufacturers, bringing the full to greater than 2500 motels in 79 nations, due to the power of the ibis model.
Accor visitor information* from 5 key markets – France, Australia, Germany, UK & US – demonstrates the power of ibis’ founding rules, revealing company select the ibis manufacturers for worth, getting essentially the most out of their keep; comfort, well-located motels with all of the necessities; and the expertise, delivered by pleasant employees** guaranteeing a hassle-free keep.
Pushed by the power of the ibis model, the distinct three sub-brands – ibis, ibis Kinds and ibis funds – every have a special model design, persona and promise, all unified by the ibis spirit of openness and the promise of affordability, comfort and luxury:
– ibis gives caring hospitality for all, a spot the place every visitor enjoys a cushty, good-quality stick with vibrant social areas, usually utilizing music to attach folks. Contemporary, new design ideas are being rolled out world wide to nice acclaim, bringing the model’s imaginative and prescient of inexpensive, snug, social design to life by way of three modern standardised ideas, Plaza, Agora and Sq..
– ibis Kinds gives artistic versatile hospitality, powered by glorious consolation and distinctive designs to encourage our company to specific their very own artistic persona. ibis Kinds, every with its personal design, has 640+ places and 640+ designs worldwide.
– ibis funds a easy supply of a sensible and comfy keep, dedicated to dependable affordability. Left: ibis São Paulo Expo Barra Funda, Brazil
Proper: ibis Kinds Copenhagen Orestad, Denmark
Collectively, ibis, ibis Kinds and ibis funds present snug stays, high quality design, pleasant service and inexpensive journey experiences in central and metropolis places worldwide, with almost 1700 motels in Europe, greater than 300 motels within the Americas, greater than 330 in Larger China and over 250 throughout the Center East and Asia Pacific.
“The fiftieth anniversary is about reinforcing our place because the main model within the financial system lodge section and embracing our future with renewed power and enthusiasm,” provides Lamouche. “For 50 years ibis has acquired the necessities proper and delivered them with coronary heart. Individuals are the differentiator for ibis, as a result of we all know you’ll get essentially the most out of your journey after we put essentially the most into your keep.”
Company, abilities and locals can stay up for an thrilling 12 months with anniversary occasions, celebrations and new lodge openings world wide.
