Collaboration between Amadeus, Fliggy, and Lazada has enabled the web journey company and retail platform to ramp up their air journey choices for the crucial eleventh November purchasing occasion generally known as the Double 11 Competition or Singles’ Day.
Options from the journey expertise innovators enabled Lazada to drive a triple-digit improve in gross sales through the occasion.
In accordance with Daniel Zou, head of Lazada Lazpay Digital Items: “At Lazada, we work to ship distinctive journey companies to our prospects and Amadeus is a crucial associate on this course of. By offering a seamless and complete purchasing expertise, we exceeded buyer expectations and bolstered our dedication to being the go-to platform for all journey wants throughout the area.”
For his half, Amadeus government vice-president for its journey unit and Asia-Pacific managing director Javier Laforgue mentioned: “Amadeus is delighted to work with Lazada throughout this significant interval. Our options are designed to simplify the search and reserving course of, permitting journey sellers entry to the widest vary of alternatives to construct the personalised experiences travellers count on. With Lazada, we now have seen this course of come to life.”
Sport-changing tech
Fliggy, a wholly-owned subsidiary of Alibaba Group, offered an in depth system integration with Lazada, permitting it to deploy various options to assist travellers construct personalised experiences, together with Amadeus Customized Search and Amadeus MetaConnect.
The previous leverages Amadeus’ IT experience and highly effective search capabilities to create a singular flight search engine, whereas the latter permits journey sellers entry to a impartial supply of airline content material powered by cutting-edge expertise.
